The Brief: Develop an print advertising campaign for Resolve Carpet Cleaner that expands the target audience well beyond the product's traditional demographic.

The Problem: Men typically put far less consideration into purchasing household cleaning products, leaving a major demographic largely unengaged by traditional messaging.

The Insight: Men actually have just as many, if not more, everyday uses and needs for a carpet cleaner as any other demographic—they just haven't been spoken to yet.

The Brief: Develop an advertising campaign for Frontier Airlines using mostly print advertising and social media ads.

The Problem: Flying can feel like a stressful, forgettable part of a family vacation. Frontier needed a way to make the experience feel more exciting and memorable for families.

The Insight: For children, a family trip is about more than the destination. Small moments—like seeing an animal they love on their airplane—can become part of the memories they take home.

The Execution: Developed a family-focused campaign that encourages travelers to embrace the adventure through Frontier’s animal branding. The campaign extends to social media with engaging posts, contests, and an interactive BINGO game.

In addition, I came up with a concept for an AI Chatbot on the company website. Rita, the Barnes & Noble Expert, would assist with locating the exact book that they need. She would serve as an additional tool for the customer to access our "Instruction Manual"

The Brief: Develop an advertising campaign for Barnes & Noble to position them as more than a place to buy books.

The Problem: In today's market, there is less need and fewer reasons for going to a book store to purchase a physical book.

The Insight: There is so much more that can be learned from reading than just enjoyment; Barnes & Noble is the way to access this information. 

The Execution: Barnes & Noble is "Life's Instruction Manual."

The Brief: Develop a print advertising campaign for Zippo that reinforces the brand’s longevity and timelessness.

The Problem: Zippo is primarily associated with smokers, leaving a large untapped audience of non-smokers who may not know its reputation as a dependable, go-to lighter.

The Insight: Everyone has moments when they need a flame. A dependable lighter isn’t just for smokers.

The Execution: Then, Now and Always” showcases Zippo’s longevity and reliability by placing it in increasingly creative scenarios across generations.